One day Droga5 birthed a baby and that baby’s name was the Tap Project, aiming to provide clean water for people all over the world. Advertising agencies across the United States were called upon to represent their state in helping this baby to grow into a world-changing force. The BYU Adlab was chosen to represent the state of Utah and collaborated with Droga5 to create a fully integrated campaign that helped change lives forever.
30 second TV spot for the Utah Tap Project. See them all on the Utah Tap website, below.
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60 second TV spot for the Utah Tap Project.