byuadlab

Professor Jeff Sheets was awarded the American Advertising Federation National Distinguished Advertising Educator Award at ADMERICA this year in Salt Lake City. The Distinguished Advertising Educator Award honors an educator who has been a consistent mentor to students, has supported the success of the advertising industry through research, teaching and advocacy, and has been engaged […]

The National Student Advertising Competition is the premier college advertising competition that provides more than 2,000 college students with the real-world experience of creating a strategic advertising/marketing/media campaign for a corporate client. This year’s sponsor was TIDE laundry detergent. The BYU Adlab team not only took 3rd place in the national competition but also won

The Coca‑Cola® Refreshing Films is a platform to provide up-and-coming filmmakers from partnered schools the opportunity to create content for the big screen. Every year the program looks for new filmmakers to submit their ideas. Destinee Neville and Adam Sheet’s script – Signs of Friendship not only won the grand prize, but they also took

At the Utah ADDY Awards (AAF) last week, the BYU AdLab won the Student Best of Show, a Judge’s Choice award, and 20 ADDYs – 8 Gold and 12 Silver, representing a mix of senior and junior comms students. These awards represent a lot of hard work from our students. As a side note, we

From One Club: “Young Ones has gathered top talent, from rising stars to established executives, from around the world to judge our 2024 Young Ones Student Awards. Our jurors will review thousands of entries from hopeful students and recent graduates to determine who deserves to be recognized as a Young Ones Student Award Winner across

BYU Advertising Students Gabe Bori and Eli Wright have been selected as AAF Most Promising Multicultural Students for the class of 2024. The 50 selected students will participate in a four-day industry immersion program in New York on February 4-9, 2024. The program will include professional development and personal branding workshops, the “Building Bridges for Our

Comms advertising students, via the BYU AdLab, have once again secured all three finalist nominations for the Student Emmy in TV Commercial/PSA.  Incredibly, all three of the nominated projects were directed by the same advertising student, Remington Butler.  Congratulations to our advertising students and their mentors on this excellent achievement! See the TV spots here: LYFT – We

Professor Jeff Sheets has been invited to serve on the 2024 Clio Awards Student Jury. Clios is one of the most prestigious international advertising awards shows. Clio’s mission is to: celebrate bold work that propels the advertising industry forward, inspire a competitive marketplace of ideas, and foster meaningful connections within the creative community.

Advertising students Destinee Neville and Adam Sheets have been named finalists in the 2023 Coca-Cola Refreshing films competition placing them in the top four of almost 1000 entries nationwide from 60 Coca-Cola partner universities. Their commercial script for Coca-Cola was selected for consideration to be aired nationwide as an ad during the trailers at Movie