Chris Peterson and Seth Mollerup won big this weekend, taking home the first ever gold from the Andy Awards for the BYU Adlab. Their spot, “Pests Do Not Mess with the Orkin Man” won another gold in the student honor category, and a $10,000 dollar scholarship to accompany it. Chris, Seth and Scott McIntosh also took home the gold in the student honor category with “I’ll Be There”, a spot for the New York Times.
Chris Peterson and Seth Mollerup won big this weekend, taking home the first ever gold from the Andy Awards for the BYU Adlab. Their spot, “Pests Do Not Mess with the Orkin Man” won another gold in the student honor category, and a $10,000 dollar scholarship to accompany it. Chris, Seth and Scott McIntosh also took home the gold in the student honor category with “I’ll Be There”, a spot for the New York Times.
“It’s amazing when students can show up a bunch of professionals”, said the Chief Creative Officer of Deutsch, Pete Favat. “BYU has been churning out a lot of great students. I shouldn’t be saying that because we have been hiring quite a few of them ourselves, but Adlab there is doing a fantastic job.”
The jury praised both spots highly for their craft, creativity and overall production quality, and that praise was solidified when they awarded BYU with the gold and silver.
“We’ve often hear about these slack job millenials and how lazy they are. I’ve never thought that, said Nick Law, the Chief Creative Officer at the Publicis Groupe. I think this is one of the great generations of creatives we’ve seen and I think [your spot] is a great example of that.”