Jeffrey A. Sheets or, as his gringos call him, “El Jefe,” is an inspiration to us all. One can always count on him to greet you with an endearing sigh of, “Hi. Today’s just….it’s just insane…man.” But can you blame him? The man has a ridiculous appetite for making whatever he’s doing the best it can be.
The Ad Lab has benefited from this voracious appetite, even when it means we’re here for 36 hours straight. Jeff writes in pencil, in .008 font, so if you ever get hold of his Moleskin without him killing you just make sure you have a magnifying glass. Jeff really has done an incredible amount for the program, and we all owe him a lot.