BYU AdLab

AdLab Wins Best of Show + 20 ADDYs at Utah AAF Awards

byuadlab — Mon, 11 Mar 2024 19:11:31 +0000

At the Utah ADDY Awards (AAF) last week, the BYU AdLab won the Student Best of Show, a Judge’s Choice award, and 20 ADDYs – 8 Gold and 12 Silver, representing a mix of senior and junior comms students. These awards represent a lot of hard work from our students.

As a side note, we saw many of our former students being recognized for their work, with the Professional Best of Show award going to our AdLab alumni for their work on Silent Night at Times Square. It was an incredible experience to see our former students creating work that shares the most important message the world has ever known while being awarded for that message as the most creative and impactful in the industry.

Professor Jeff Sheets named to the 2024 One Club for Creativity Young Ones Jury

byuadlab — Mon, 22 Jan 2024 19:15:33 +0000

From One Club: “Young Ones has gathered top talent, from rising stars to established executives, from around the world to judge our 2024 Young Ones Student Awards. Our jurors will review thousands of entries from hopeful students and recent graduates to determine who deserves to be recognized as a Young Ones Student Award Winner across our four competitions– ADC, One Show, TDC, and Portfolio.”

One Club for Creativity Young Ones Jury.

Two Adlab Students Named 2024 AAF Most Promising Multicultural Students

byuadlab — Tue, 16 Jan 2024 23:55:24 +0000

BYU Advertising Students Gabe Bori and Eli Wright have been selected as AAF Most Promising Multicultural Students for the class of 2024. The 50 selected students will participate in a four-day industry immersion program in New York on February 4-9, 2024. The program will include professional development and personal branding workshops, the “Building Bridges for Our Future” Awards Ceremony and Luncheon, and Recruiters Expo. The “Most Promising” program gives advertising, media, communications, and tech companies the opportunity to connect with 50 top-performing and high-achieving diverse college students from across the nation.

Adlab Students Sweep TV Commercial Awards Category in the Student Emmy Competition

byuadlab — Mon, 11 Dec 2023 21:18:56 +0000

Comms advertising students, via the BYU AdLab, have once again secured all three finalist nominations for the Student Emmy in TV Commercial/PSA. Incredibly, all three of the nominated projects were directed by the same advertising student, Remington Butler. Congratulations to our advertising students and their mentors on this excellent achievement!

See the TV spots here:
LYFT – We Don’t Judge, We Drive
IMAX – Maximum Immersion
Alzheimer’s Association – No One is Alone

Professor Jeff Sheets to Serve on 2024 Clios Jury

byuadlab — Mon, 04 Dec 2023 17:35:18 +0000

Professor Jeff Sheets has been invited to serve on the 2024 Clio Awards Student Jury. Clios is one of the most prestigious international advertising awards shows. Clio’s mission is to: celebrate bold work that propels the advertising industry forward, inspire a competitive marketplace of ideas, and foster meaningful connections within the creative community.

Two AdLab Students Finalists in Coca-Cola Competition

byuadlab — Mon, 27 Nov 2023 21:01:45 +0000

Advertising students Destinee Neville and Adam Sheets have been named finalists in the 2023 Coca-Cola Refreshing films competition placing them in the top four of almost 1000 entries nationwide from 60 Coca-Cola partner universities. Their commercial script for Coca-Cola was selected for consideration to be aired nationwide as an ad during the trailers at Movie Theaters across the country. They workshopped their script with industry professionals and received mentorship in the production process as a semi-finalist. As finalists, they are selected to receive $20,000 to produce their spot under the direction of the Coca-Cola Brand Marketing team and film industry professional mentors.

Stay tuned in theaters and here at byuadlab.com to see the final piece!

Congrats Destinee and Adam!

NY Visit Delivers Spiritual Strengthening and Professional Perspectives for Students

byuadlab — Tue, 31 Oct 2023 19:02:24 +0000

Advertising strategy track students had the opportunity to take part in a New York experiential trip in mid-October. Students learned more about the industry by participating in the New York City Advertising Week (Ad Week) conference where industry leaders shared insights about some of the dynamic shift occurring within the discipline. The week included visits to global advertising agencies where past graduates of our program met with students and shared some of their compelling work and perspective. The trip culminated with a trip to Palmyra. Students spent the morning of Friday October 20th in the sacred grove where they were able to spend time at the site of the first vision. Visits to other church history sites including the Hill Cumorah, the Grandin Building, and the Whitmer farm. The trip was meaningful to all who were able to attend.

BYU Advertising Ranked #2 Globally

byuadlab — Tue, 15 Aug 2023 15:21:35 +0000

The One Club’s Global College Rankings highlights the top ten advertising & design schools of 2023 and has ranked BYU in the #2 spot. Jeff Sheets and recent graduates Annabelle Peterson and Gwynie Bahr were interviewed by the One Club. Check out the interview here.

CommArts and the NBA award BYU Adlab Students for “Champagne Stain”

byuadlab — Tue, 01 Aug 2023 16:19:24 +0000

Recent Adlab graduates Taylor Ballard, Tanner Jackson, Morgan Capener, and John Starkweather have a winning entry in the CommArts 2023 competition, earning them a spot in the 2023 CommArts Advertising Annual (not yet published for 2023).

Their winning entry, the NBA All-Star project for the Utah Jazz that was featured on NBA.com, can be seen HERE.

Several other Adlab students also made the CommArts competition shortlist. See entries here.

Communication Arts is a professional journal for designers, art directors, design firms, corporate design departments, agencies, illustrators, photographers, and everyone involved in visual communications. Now in its 65th year, CA continues to showcase the current best—whether it’s from industry veterans or tomorrow’s stars—in advertising, design, photography, illustration, interactive, and typography.

Adlab Students Create Winning PSA for National Competition

byuadlab — Tue, 01 Aug 2023 16:14:04 +0000

Zoë Taylor, Bethany Curtis, and Rachel Ankeney won the Project Yellow Light Competition. The National competition tries to bring awareness to the dangers of texting and driving. The students also saw their winning TV Spot play in Times Square. Congratulations!

See the winning spot titled “Self-Care” here:
https://www.projectyellowlight.com/