Water Balloon Video Awesomeness

The Kyle Andrews Water Balloon Music Video has officially blown up.

Took over YouTube for a day on 8/31/2010.
Has received over 582,000 in just three days.
The Huffington Post:
Written up in adcritic/Creativity Online and reached the top 10 (#6):

Made agency spy as an event you wouldn’t want to miss:

The Daily Wh.at’s early bird special:

We love our partnership with McCann NY on this project. We were allowed to create something unique and creative that has struck a cord with the pop culture. Hello world.