Smith & Wollensky from BYU Adlab on Vimeo.
I like lions. They are so awesome that they are considered the king of the jungle even though they normally live thousands of miles away from the nearest jungles. Something interesting happens in the life of a young, male lion. As soon as the juvenile lion begins to show signs of strength the alpha male of the pride will challenge the juvenile lion in an attempt to maintain his own dominance over the pride. There will be many confrontations between the alpha and the juvenile male leading to a point where one of two things happen: 1) the alpha male drives the juvenile away, or 2) the juvenile rises to the challenge and drives the alpha away, thus assuming his position as leader of the pride. Something similar has happened to the BYU Adlab this year.
In October there was an article calling out the juvenile lions in the world of advertising. A veteran of the advertising world challenged the youth attempting to take their places in the industry by stating that advertising cannot be taught in a college setting. The BYU Adlab accepted that challenge. We feel like we have something special at the BYU Adlab, and it is something that has taken years to build and nurture. Maybe this last challenge was one more step towards taking over the advertising pride for the BYU Adlad. If you ask me, I think we came out of this particular challenge one step closer.