This last week marked our second annual CRASH THE SUPERBOWL DORITOS FEST.
After last year’s immense success with the guardian (winner of Best of Show at the Student Addys, Gold Addys as well as a D&AD pencil) we are especially stoked about this year’s competition. The difference between last year and this year is simple: last year we got the glory, this year we want the CASH. (And all its accompanying glory.)
The fun of Crash the Superbowl is that it’s anyone’s game–it’s the reality TV show of advertising. No brief, no restrictive client objectives, just pure ridiculous creativity. We opened our competition up to anyone who wanted to join, whether creative, management or maintenance, and trust us–last Thursday’s pitches saw plenty of ridiculosity. From Dorito-toothed sharks to Roman soldiers to a boy who laughs Doritos, no idea is too out there for this pitch. Surely many of our fellow Americans will be joining in this venture and we’re excited to see how the competition measures up.
This year’s adlab submissions are up:
http://www.crashthesuperbowl.com/#/gallery?video=6462
http://www.crashthesuperbowl.com/#/gallery?video=6984
http://www.crashthesuperbowl.com/#/gallery?video=6634
Happy Viewing!