UPDATE: 8/3/11
The latest installment of Road to The SHire is up and living. Make it happen Bieber, make it happen.
In the early months of 2011, Zak Canfield of Goodby, Silverstein, and Partners visited us here at BYU. His message… make your own advertising come to life. He motivated us to not wait around for that one, big, client to give us great opportunities and huge campaigns to work on. Rather, he said to make our own opportunities and showcase our creative talent regardless of whether we have a client or not. We were inspired by his “summer project”in which he wanted to take Lady Sovereign on the most extravagant date ever. Random idea, right? It worked. That attitude has been incorporated here in the AdLab.
The Road to the Shire is designed to allow fans of any kind to experience social media success. Can we create enough buzz to attract the attention of Peter Jackson and have him invite us to be extras in his film? You betcha! If we succeed, all of our fans succeed. Anyone who participates in any way, will be able to claim that they were responsible for getting three Hobbit fans on screen.
We have taken the initiative to create a backstory, website, YouTube channel, Facebook page, twitter account. We have been involved with local film, sound, acting, singing, dancing, scoring, and rapping professionals.We are making it happen ourselves and we would love for you to join us. We are taking something we are uber-passionate about and we are making our dreams come true.
That is just how we do things in the AdLab. We are moving forward. Peter Jackson, we’re coming!
Check out the latest at http://roadtotheshire.com/