News

The AdLab hosted guest speaker Marcus Collins at their weekly AdLab “all-agency” training meeting on 10/8/2020. Marcus is the newest member of the AAF Hall of Achievement, inducted this Fall. He is an African-American superstar in the advertising community, having been the Head of Strategy at Translation in NYC and Chief Consumer Connections Officer at Doner in Detroit, and most recently a Professor at the Ross School of Business at the University of Michigan. 

After their original study abroad was canceled, Professor Jeff Sheets and advertising students participated in a Zoom version of a study abroad Communications students and professors within the advertising program planned to go to Europe on a study abroad during spring term, but the six-week trip was canceled this year due to COVID-19.  Professor Jeff Sheets — the creative track professor in the

Kofi Aidoo started college as a food science major with big plans of becoming a dentist and high expectations about BYU. Now he’s a senior and an advertising major — and his plans and expectations have changed. Aidoo was born in Modesto, California, where his parents, who were originally from Ghana, converted to The Church of Jesus Christ of Latter-day

The BYU AdLab won four pencils at D&AD, a prestigious international creative competition in London. We won a Yellow Pencil for a Twitter campaign as well three Wood Pencils, one for Twitter, one for Penguin Books, and one for Microsoft X-Box.  The Yellow Pencil Winner: https://www.dandad.org/awards/new-blood/2020/twitter/3664/konami-code/ All the Winners: https://www.dandad.org/en/d-ad-new-blood-awards/

The International ANDYs revealed their Gold award recipients on April 27th and the BYU School of Communications via the BYU AdLab received three Gold Student ANDYs.  2020 graduating seniors Connor Dean, Cam Tribe, and Enoch Lui won Gold for their gripping message about immigration with LA Times -Your Decisions Write Our Stories. https://vimeo.com/386350429 Cam Tribe and Connor Dean also won

Lui — a native of Seattle, Washington — will graduate with a BA in communications with an emphasis in advertising on April 24, 2020 Communications student Enoch Lui. (Courtesy of Enoch Lui) Enoch Lui always considered himself a “creative.” However, after heading to BYU to pursue a career in filmmaking, he quickly realized something was missing from his original plan.

A group of BYU students used skills developed in class to highlight their unique experiences and promote diversity awareness among BYU students and faculty   BYU students Evelyn Harper and Kofi Aidoo who are both involved with “Blindspot.” Evelyn Harper did not always want to be an advertising major — she thought she was destined for a career in biomedical

Communications student Marquelle Gray shares how an experiential learning opportunity has enhanced her time at BYU This past summer, I had the wonderful opportunity to study abroad in Europe with the advertising program. While in Europe, we got to attend the Cannes Lion Festival for Creativity, explore amazing countries and cultures and work closely with a non-profit in the UK called Project Hello

Cutri’s documentary examines the world of extreme sports including socio-economic factors and peak in participation. Chris Cutri is a professor of advertising at Brigham Young University. Extreme sports continue to fascinate and entertain the public even after their long history beginning in the 1950s. It is nearly impossible to peel your eyes from the seemingly superhuman feats athletes perform as