Advertising strategy track students had the opportunity to take part in a New York experiential trip in mid-October. Students learned more about the industry by participating in the New York City Advertising Week (Ad Week) conference where industry leaders shared insights about some of the dynamic shift occurring within the discipline. The week included visits to global advertising agencies where past graduates of our program met with students and shared some of their compelling work and perspective. The trip culminated with a trip to Palmyra. Students spent the morning of Friday October 20th in the sacred grove where they were able to spend time at the site of the first vision. Visits to other church history sites including the Hill Cumorah, the Grandin Building, and the Whitmer farm. The trip was meaningful to all who were able to attend.
