BYU Adlab Alumni:
Alexandra Jones
Andrew Rhee
Dillon Hansen
Hailey Skinner
Kendelle Cragun
Congrats, Cougs!
National CineMedia (NASDAQ: NCMI) (NCM), the largest cinema advertising platform in the US and the US representative of the Cannes Lions International Festival of Creativity, today announced the winners of the 2025 US Young Lions competition. Over 500 teams comprised of young advertising, marketing, and communications professionals registered to compete with a total of 359 competition entries, an increase of nearly 10% participation over 2024. The winning teams were named and honored by NCM on April 9 at the annual TEAM USA Winners Announcement event in New York.
The five winning teams in the Digital, Film, Media, PR, and Print categories will compete in person as TEAM USA in the global Young Lions competition at this year’s Cannes Lions International Festival of Creativity, the world’s leading celebration of creative marketing and communications. The festival will take place from June 16-20, 2025, in Cannes, France.
The 2025 competition was supported by category sponsors including Mother (Digital), Pereira O’Dell (Film), UM (Media), Weber Shandwick (PR), and Monotype (Print). New this year were the Young Lions Titanium Award, sponsored by StrawberryFrog, and the Bold Impact Award, sponsored by OMD USA.
2025 US Young Lions Winners:
- Digital: Alexandra Jones (Amazon Brand Innovation Lab); Eunie Jang (Amazon Brand Innovation Lab)
- Film: Andrew Rhee (Google); Dillon Hansen (McCann)
- Media: Morgan McAlister (Initiative); Dana Nathanson (Initiative)
- PR: Lauryn King (Weber Shandwick); June Hernandez (Weber Shandwick)
- Print: Hailey Skinner (CRISPIN); Kendelle Cragun (CRISPIN)