Students from BYU’s advertising program placed in the Top 15 in the AAF National Student Advertising Competition (NSAC), including a 1st-place win at District. Working from a real brief from the NFL, a team of over 30 students worked two semesters on a robust integrated ad campaign, combining creative, strategy, media, and testing. Basing their campaign on over 1,900 interviews and touch points, their work focused on unifying the NFL’s youth programs and engaged local youth to participate in their campaign. The award-winning campaign included a wide variety of creative pieces, including multiple heart-touching videos and even an original TikTok dance. Judges praised the campaign’s creativity and said their campaign stood out among the competition. Visiting Professor Bryce Isaacson mentored the winning team. Congrats to all!
