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Students from BYU’s advertising program placed in the Top 15 in the AAF National Student Advertising Competition (NSAC), including a 1st-place win at District. Working from a real brief from the NFL, a team of over 30 students worked two semesters on a robust integrated ad campaign, combining creative, strategy, media, and testing. Basing their campaign on over 1,900 interviews

Professor Chris Cutri’s creative works project won an Award of Excellence at this year’s BEA Festival of Media Arts in the Mixed-Pedagogy category. Work in this category highlights pieces that are done in conjunction with students. This project was done with Professor Cutri’s Content Creator students. They served in all of the production roles for the project. Professor Cutri and

A spec spot for The National Park Service named “Animal Territory” wins the Best of Show at the International Andy Awards. The spot features 3 bears who remind us that they are not our friends. The spot was created by Zack Wood, Lauren Kubricky, Kylee Myers, Emmi Wilson and David Weibell. The live judging allowed the students to talk about

BYU advertising students claimed three nominations in the best commercial, PSA or promo category, setting the university up for a fifth consecutive win in the category.

The four winning ads can be seen here: Gap | Wear With Care Jill Jackson, Taylor Slade, Maren Edwards, Porter Christensen https://www.commarts.com/project/38362/edwards-gap-wear-with-care-60 Google Translate | A Galaxy of Languages Adam Sheets, Tony Bowe, Kayla Elmore, Amanda Leasure, Logan Gardner https://www.commarts.com/project/38361/sheets-google-translate-a-galaxy-of-languages-38 Facebook Marketplace | Long Live Bad Taste Paige Bingham, Porter Christense, Adam Sheets https://www.commarts.com/project/38360/sheets-facebook-marketplace-long-live-bad-taste-47 Crayola | Ink Up, Wash Out

BYU Adlab Alumni: Alexandra Jones Andrew Rhee Dillon Hansen Hailey Skinner Kendelle Cragun Congrats, Cougs! https://www.businesswire.com/news/home/20250410110167/en/National-CineMedia-Announces-2025-US-Young-Lions-Competition-Winners National CineMedia (NASDAQ: NCMI) (NCM), the largest cinema advertising platform in the US and the US representative of the Cannes Lions International Festival of Creativity, today announced the winners of the 2025 US Young Lions competition. Over 500 teams comprised of young advertising, marketing,

Advertising students Mia Shumway, Annie Ebert, and Ben Thornock won a Student Emmy over the weekend at the College Television Awards event in Los Angeles.  Their WNBA ad, titled Welcome to the W, was one of three BYU AdLab spots that swept all nominations in the Commercial/PSA category for this event.  All three students on the winning team are current seniors who

As part of the Utah Legislature’s “BYU Day On the Hill,” the BYU AdLab was recognized for its “extraordinary achievements,” such as being named the number one creative advertising program in the world, sweeping Student Emmy nominations, ultimately winning the Student Emmy for the fifth consecutive year, and winning the Coca-Cola Refreshing Films Competition (featured in movie theaters across North

Four student creative campaigns were recognized in the 2024 Communication Arts Advertising annual – awarded with Comm Arts’ Award of Excellence, one of the most-coveted awards in the industry. Communication Arts magazine is a professional journal for creatives in visual communications.  The projects selected in this year’s competition – the organization’s 65th annually – will be reproduced in the November/December 2024 issue of